: CONVENIENCE
Shared Resource
A new way to crack Convenience for fast optimal results with no long-term commitment.
Struggling to gain traction or support multiple SKUs at once?
Our NEW Shared Resource service gives you a fast, agile and affordable way to grow distribution, influence retailers, and stay top of mind - without long-term commitment
Using a dedicated or tactical field sales team for every brand can be too costly, and may not allow for a fast or flexible way to trial short-term campaigns. As a result, valuable SKUs go unsupported, seasonal brands get deprioritised, and syndicated van teams can dilute your opportunity by juggling too many brands without actively selling in your products. But now there's a brand new way of doing things!
The Solution
A smarter, shared way to win in convenience
Our convenience Shared Resource service is a unique, always-on field AND digital solution that helps you sell up to 5 SKUs with minimal cost and maximum focus.
Whether you’re looking to establish a foothold in the market, boost otherwise unsupported SKUs, trial NPD, or drive seasonal sales, we make it easy to act fast and see results - without long-term commitment.
- Engage face-to-face with 4000 retailers
- AND keep front of mind with them digitally via *shopt
- Fixed coverage focused on top performing stores driven by data and proven success
- Flexible 8 week cycles
- Shared cost - focused on YOUR brand plus up to 4 others.
TARGETED. SIMPLE. EFFECTIVE.
How we do it
Fixed Coverage
Based on a data-led selection of the most productive stores and territories to deliver immediate growth and long-term sales.
Active Field Sales
Not just stock drops - we actively sell in your brands, not just hand it out.
Shared Team
Your brand gets focus alongside up to only 4 others, not lost in a crowd.
Field & Digital Approach
Our unique *shopt app keeps retailers engaged even between visits.
Fast Start Up
No recruitment or onboarding delays. Our teams are ready to go.
Flexible Cycles
Choose which eight-week cycle to join, then extend as and when.
BUILT FOR EVERY BRAND
Who it's for
Established Brands
Support secondary SKUs or seasonal lines without shifting core focus or stretching your existing dedicated or tactical teams.
NPD & Trial
Low-risk way to test new products in real stores, fast and get results before making big investments.
Seasonal Pushes
Maximise ROI from tactical-style campaigns, with physical and digital presence for greater influence and impact at your most critical time, with a shared, lower cost.
Challenger Brands
Affordable access to convenience distribution and relationship building, without stretching the budget or committing long-term.
Why it's different
WHY CHOOSE SHARED RESOURCE OVER OTHER ROUTES?
TARGETED. SIMPLE. EFFECTIVE.
Results you can expect
Increased Distribution Gains
Double hit - direct sales from physical visits selected by data-driven insights, whilst supporting retailers to purchase through preferred RTM via digital offers.
Higher Conversion & ROI
Lower cost per call through our shared model, with smart targeting and digital touchpoints that stretch your budget further.
Efficiency & Resource
You can choose the periods of the year where you need callage the most, without committing to a dedicated always on long term resource.
Awareness & Impact
Maximised through physical and digital retailer engagement and relationships with fast demonstrable and measurable impact.