: GROCERY | CONVENIENCE | ON TRADE
Get the advantage in all channels for Beer, Wine & Spirits
Are you capturing the opportunities that matter most in every channel ?
Grocery, Convenience and the On-Trade work differently, so a standard approach is not enough. This is where Cosine makes a difference.
We connect insight, data and execution to help ambitious brands act faster, target smarter and deliver stronger ROI. Our free Beers, Wines & Spirits (BWS) channel Insight, Performance & Opportunity report gives you a clearer view of your current performance vs the category in each channel and highlights where further growth opportunities exist for you.
Insight report available for Grocery, Convenience and On-Trade.
Interested?
: GROCERY
Our impact in UK Grocery Channel
Growing sales in Grocery isn't getting any easier.
In a market shaped by margin pressure, promotional volatility and rising expectations, traditional field execution simply isn’t smart enough or effective enough for ambitious brands to stay competitive and outperform others in Grocery.
We find where the greatest opportunities for growth and competitive advantage exist across your Grocery estate and combine it with the agility to help you respond faster, execute smarter and maximise performance - where it will make the biggest difference to your business.
Through smart intervention modelling, ROI-led performance steering and predictive alerts, we transform your retail execution in the UK Grocery channel from ineffective activity-based coverage into measurable results and real competitive advantage.
Our clients see an average uplift of 31-44%.
Connected insight and commercial impact give you the edge.
We don't just execute activity. We connect insight, people and execution to help you stay ahead of changing market conditions and maximise every commercial opportunity.
Through our Cosine Connected approach, we continually identify where sales, distribution, visibility and execution can be improved. We help you uncover and convert incremental growth and stronger returns from your existing budget to give you the competitive edge.
Then we turn those opportunities into measurable results through agile, highly trained field teams and an execution model designed to adapt, respond and perform to deliver every advantage for you that they can.
Get your complimentary Channel Insight, Performance & Opportunity report.
Get a clear view of your brand's current performance vs the category and see where further growth opportunities exist for your brand in Grocery, Convenience and/or the On-Trade.
: CONVENIENCE
Ready to uncover and convert what's possible for your brands in Convenience?
At Cosine, we bring expertise and executional strength across every stage of the Convenience journey – from wholesale to retailer to shopper. Whether you're looking to strengthen distribution, win more shelf space, increase visibility, improve compliance or drive stronger returns from your investment, we combine the right strategies, people and technology to help you get the advantage in a highly competitive channel.
We deliver tailored push and pull strategies that uncover and convert growth, fast.
Gaining advantage at every stage of the convenience journey
Our solutions go beyond individual activities. With expertise spanning wholesale, retail and shopper engagement, we can influence and gain real advantage at every stage of the path to purchase.
From field teams creating standout in depot and building strong retailer relationships to increase availability and visibility, to *shopt engaging and educating more than 20,000 retailers remotely about your brands and ranges, through to in-store media, sampling and voucher redemption programmes that drive footfall and purchase. We connect every touchpoint to deliver greater commercial impact.
By combining granular store-level EPOS data, our *shopt digital retailer app, and syndicated plus dedicated field resources, we create agile, data-led deployment models that deliver 30%+ higher ROI than traditional approaches.
So whether you're looking to solve a specific challenge or improve performance across the entire Convenience ecosystem, we bring the insight, expertise and agility to help you act faster, execute smarter and achieve more.
Get your complimentary Channel Insight, Performance & Opportunity report.
Get a clear view of your brand's current performance vs the category and see where further growth opportunities exist for your brand in Grocery, Convenience and/or the On-Trade.
: ON TRADE
Ready to uncover and convert what's possible for your brands in the On-Trade?
At Cosine, we bring unmatched expertise and executional agility across every stage of the On-Trade journey, from head office decision makers to venue operators and front of house teams. Whether it’s building brand advocacy, driving rate of sale, improving visibility, increasing ROI, or influencing purchase at the point of serve. We deliver tailored strategies that uncover and convert growth, fast.
Gaining advantage at every stage of the On-Trade journey
Our solutions for the On-Trade go beyond individual activities. We take a blended touchpoint approach to winning in the channel, from targeted face-to-face field activity driving visibility, relationships and in venue execution, to virtual engagement through voice, SMS, mobile app and web that educates, engages and inspires venue staff at scale. We connect the dots to drive advocacy, influence behaviour and ultimately increase sales within outlet environments.
A smarter, connected approach to driving performance
By combining our first party outlet-level data with our specialist face-to-face field teams and brand ambassadors, alongside virtual account and virtual account management capabilities, we deliver truly dynamic, data led deployment through the Cosine Connected model.
This allows us to select the most effective route to engage each venue, whether through high impact in person interaction or targeted virtual contact, ensuring the right message is delivered in the right way, at the right time.
The result is more meaningful engagement, stronger advocacy within outlets, and a more efficient, ROI-driven approach for our ambitious Beer, Wine & Spirit (BWS) brand partners.
Get your complimentary Channel Insight, Performance & Opportunity report.
Get a clear view of your brand's current performance vs the category and see where further growth opportunities exist for your brand in Grocery, Convenience and/or the On-Trade.
DELIVERING COMPETETIVE ADVANTAGE
How we do it
Amazing People
High performing teams, equipped with the skills and confidence to deliver data-led conversations, to improve performance and retention..
Connected Advantage
Real time and predictive insight with dynamically deployed and connected resources to drive more productive visits and higher return.
Executional Excellence
Kaizen based continuous optimisation that turns strategy into consistent, measurable impact and ROI uplift.
Proven Scale Partner
Proven to deliver growth for FMCG brands , combining channel expertise with Omnicom's strength and resource to exceed KPIs at scale
CASE STUDY
BWS Challenger brand results
We helped a challenger brand scale from two territories to twelve, massively expanding reach and visibility while cutting costs and delivering results three times faster.
33%
lower costs per gain
+385%
outlets visited
+200%
POS visibility delivered 3x faster