: CASE STUDY

Camelot

The focus: compliance

whatwedid-icon

What we did

Cosine manages the National Lottery compliance checks - Operation 18 - on behalf of Camelot. Delivering audits in 11,600 retailers each year, we ensure these retailers understand the vital importance of compliance. And we also help Camelot to promote the importance of their training, to help retailers and staff trade safely and within the regulations.

whattheresultswere-icon

What we achieved

Our hands-on approach ensures that retailers are fully engaged with the need for compliance in their actions. It also maintains training uptake at optimum levels, delivering Camelot with fully-trained retailers and staff with complete awareness and understanding of the regulations.

killer-insight-blue

The results

The programme’s success delivers 90% pass rates, keeping compliance front of
mind.

testimonial

With the age to play change from 16 to 18 in April last year, this has been a critical year for The National Lottery – and we can’t thank our retail partners enough for their hard work and dedication every step of the way. From updating all their in-store POS and reminding customers in the lead-up to the change last year, to showing their ongoing commitment to preventing underage play through these fantastic ‘Operation 18’ results – it’s plain to see that our retail partners are totally committed to responsible retailing.’’

Guy Goodacre

Retail Strategy Manager - Camelot

: RESOURCES

Latest Cosine News & Insights

Catch up on everything going on in the world of sales and marketing. The Cosine blog offers a unique perspective that is as entertaining as it is useful.