Shared Resources – the smarter way to optimise sales in convenience for challenger brands
Let’s be honest – retail distribution can be a real headache, especially if you’re a challenger brand trying to punch above your weight. You’ve got great products, ambitious growth plans, and a hunger to get noticed… but budgets, time, and resources? Not exactly unlimited.
That’s where our Shared Resource service comes in – a clever, flexible way to optimise convenience sales by getting your products seen, stocked, and selling without burning through your budget.
Why traditional convenience retail distribution can hold you back
Big brand budgets can afford big brand teams. For smaller brands? Building a dedicated field sales team for every SKU is often a non-starter. You either end up overspending, overstretching, or worse – seeing your products languish without the support they deserve.
Seasonal products often get pushed down the priority list, syndicated van teams can be spread too thin, and your carefully crafted new launch? It might not get the shelf space or love it needs. The result: missed opportunities and a struggle to keep your brand front of mind with independent convenience retailers. It's time for a new convenience brand strategy.
The Shared Resource advantage
Instead of going it alone, our Shared Resource lets you share the cost of a dedicated field team with up to four other brands PLUS an always on digital presence. That means more focus for less spend – and the agility to make moves quickly.
Here’s the magic:
- Field + digital presence – we combine face-to-face convenience retailer engagement with our unrivalled digital app *shopt (used by over half of ALL convenience retailers) to keep your brand top of mind, even between visits.
- No long-term strings – jump in for short-term bursts of activity, perfect for launches, seasonal pushes, or rapid distribution wins.
- Convenience sales sector savvy – we know how to get noticed and stocked where it counts.
Data-driven focus = better ROI
We don’t just send teams out and hope for the best. Our approach uses data to pinpoint the stores and territories most likely to deliver immediate wins and long-term growth. That way, every visit, call, and campaign is working harder for you.
The power of short-term cycles
You can join eight-week campaigns that fit around your big sales moments. It’s low-risk, high-reward: test NPD, fuel a seasonal push, or double down on your hero SKU to optimise convenience sales without the commitment of a year-long programme.
If it’s working, you can extend. If you want to pivot, you can. It’s sales support on your terms.
Perfect for:
- Challenger brands needing a foothold in the convenience market
- Established brands looking to give secondary SKUs some love
- Seasonal products that need to make the most of peak periods
Bottom line: Shared Resource means more reach, more influence, and more sales – without the big brand price tag. It’s smart, fast, and made for brands who want to make noise in convenience without wasting time or money.
Ready to start? Let’s get your products where they need to be – and selling faster than you can say “getmeonthenextcycle please”. Click here for more info on Shared Resource service and book your slot on the next cycle.