Maximising sales
for you

As a sales first agency, our core focus is to sell more for our clients. It’s straightforward, it’s achievable, and we know how to do it well.


Sales & retention services

Our sales and retention services will deliver a complete end-to-end sales experience.
Whether you’re looking to improve your sales funnel, distribution or brand visibility,
we’re here to deliver real business outcomes.

Looking for new customers?

New customer acquisition

We’ll find and persuade prospective customers to buy – in a way that’s measurable, and repeatable.


Want more from customer relationships?

Existing customer upsell and cross-sell

We’ll expand your customer’s repertoire within your brand, delivering cost-effective opportunities to increase revenue.

Want to make the most of leads?

Customer prospecting

We’ll identify hot leads and guide them through your sales funnel to the point of purchase, utilising our customer profiling data sources.

Account management

We’ll nurture your customer relationships, ensuring you both retain business and grow future opportunities.

Want to increase distribution?

Feet on the street sales

We’ll merchandise your product in outlets large and small, utilising our results-driven field sales team to increase distribution and visibility.

Want to increase brand visibility?

Negotiation of incremental space

We’ll help you gain incremental space in-store, increasing the opportunity for your brand to be seen, and purchased.

Venue selling

We’ll add meaningful value to the venue experience, creating a compelling interaction with your brand for every customer.

Looking for a flexible sale solution?

Cosine Connected

Our sales solutions are adaptable and responsive. We’ll flex bigger or smaller or adapt the channel mix to give you the best return at any given time.


Scopri di più


Sales-first approach

We’ll drive your sales forward, implementing our unique blend of insight, data, people and expertise.

Our solutions will position your brand centre stage. We’ll create brand advocacy that builds brand awareness, drives new leads and closes new customers. We’ll help you upsell to existing customers and increase their long-term value. And we’ll ensure you retain those customers well into the future.

Cosine’s sales-first approach enables you to fully connect with your customers and achieve measurable results.


What we did

Our 10-year ongoing partnership with TNT Sports (formally known as BT Sport) began in 2012 when a specialised Cosine sales team was first created. The objective? To sell TNT Sports into commercial venues. And, since Cosine is a sales-first agency, we were up for the challenge. Finding new customers, selling and cross-selling to each of them and retaining them for longer is what we do. Time and time again.


What we achieved

Our sales team work hard and smart, creating a powerful network within the channel. Smart data from our analytics team – factoring in sporting calendars, tournament outcomes for example – helps target and prioritise the pipeline for maximum sales conversion. Couple that with our passion, strong product knowledge and customer relationship skills - it’s a win-win partnership for the long term.


The results

Ten years on, we’ve delivered record-breaking sales year on year for TNT Sports. In total, that’s over 20,000 new customers. 


We’ve got the best possible team. It’s a well-oiled machine, and you can quote me on that!” 

Alasdair Collis

Director of Propositions & Trading for Connectivity and Commercial Sport


Latest Cosine News & Insights

Catch up on everything going on in the world of sales and marketing. The Cosine blog offers a unique perspective that is as entertaining as it is useful.

Navigating Growth in Convenience

Jun 12, 2024 9:23:21 AM | Charley Collingwood
Read now

Operational Excellence

Apr 12, 2024 10:12:35 AM | Admin
Read now

Mother's Day at Cosine

Mar 8, 2024 10:53:29 AM | Admin
Read now