Brown Foreman

The focus: presence & impact


What we did

We’re passionate about shopper engagement. And we hit every touchpoint, whether it’s the moment of truth at point of purchase or cutting through the noise of a busy shopping mall. Working with Brown Forman since 2019, our Flex merchandising and auditing team have achieved successful promotional stand-out for spirit and wine brands.


What we achieved

The team’s activity is informed by Cosine’s great insight. Overlaying sales data with compliant/non-compliant stores makes for specific targeting to increase compliance and sales. Thanks to this great ongoing relationship, Cosine were able to support Brown Forman and Asda in efficient and effective merchandising of a Father’s Day promotion featuring Jack Daniels and Coca Cola.


The results

Even amidst the challenges of 2021, the Flex merchandising and auditing team provided 95% UK coverage, visited 5787 stores, merchandised 19,439 cases of product and increased promotional compliance by 4% vs 2020.


The data insight that is used to target specific store and regions makes a significant difference to both sales, ROI and ultimately the bottom line.  


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