What we did
Strong activation and thorough implementation were at the heart of this Grocery project. Groupe SEB’s - Tefals? strategy to increase sales and ROI via promotional compliance was clear; now it was time to put expert feet on the ground and make it happen in-store.
What we achieved
The agility and flexibility of Cosine’s resourcing meant 150 field sales agents - trained and skilled - were able to complete monthly retailer visits. They managed the entire process end-to-end. They ensured stock was on shelves, promotions were compliant, any stock issues were fixed, and point-of-sale was precisely where it should be. And, of course, they were well-placed to take advantage of any incremental display opportunities.
Measuring and monitoring were key, and the results speak for themselves…
- £1M incremental sales uplift achieved
- A 5:1 ROI vs 3:1 target delivered
- 10,000 annual visits made
- 60,000 units merchandised
- 18% increase in product availability in just nine months