Groupe SEB

The focus: compliance & measurement


What we did

Strong activation and thorough implementation were at the heart of this Grocery project. Groupe SEB’s Tefal strategy to increase sales and ROI via promotional compliance was clear; now it was time to put expert feet on the ground and make it happen in-store.


What we achieved

The agility and flexibility of Cosine’s resourcing meant 150 field sales agents - trained and skilled - were able to complete monthly retailer visits. They managed the entire process end-to-end. They ensured stock was on shelves, promotions were compliant, any stock issues were fixed, and point-of-sale was precisely where it should be. And, of course, they were well-placed to take advantage of any incremental display opportunities.


The results

Measuring and monitoring were key, and the results speak for themselves…

  • £1M incremental sales uplift achieved
  • A 5:1 ROI vs 3:1 target delivered
  • 10,000 annual visits made
  • 60,000 units merchandised
  • 18% increase in product availability in just nine months

The team are passionate about all elements of activation and work tirelessly to make sure that at the point of purchase, the shopper has the optimal experience with the brand and products every time.


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